Pinterest is basically a platform for users to visually share and discover exciting new interests by posting, or “pinning”, as it’s popularly called, videos or images to their own boards or that of others.
If you’re looking to drive more traffic and sales to your e-commerce site, Pinterest is one of the social networks you must add to your marketing arsenal.
People like to pin products on Pinterest and plan purchases. If used properly, your e-commerce site should be able to generate a high revenue with Pinterest.
Let’s see some of the best ways to harness the full potential of this social media platform:
1. Pick Your Pins Carefully
Quality over quantity – that’s one rule every business owner is aware of. And if you’re planning to boost your e-commerce sales using Pinterest, this rule applies even more to you.
Of course, volume is important but only to keep things consistent. Pin all your new items, engage users regularly, and keep things fresh. But, as Pinterest is an entirely visual medium, you need to be aware of which images attract the attention of the users the most.
There are two kinds of people you will come across on Pinterest, those who are ready to purchase from you right away and those who need some time.
You need to pin content that both these sets of audience will want to interact with.
As per the Yotpo guide to sell on Pinterest, brand images without faces receive 23% more sales than those with faces. So, your knowledge of product photography is definitely going to pay off here.
Other things that add to the effectiveness of yours pins include:
- Color plays a key role, with a rich color scheme paying off more dividends than a single color pin. People also seem to prefer red images to blue ones.
- Always consult analytics, like Pinterest business tools. This will help you figure out what works best for your target audience.
- Your product pictures should have a minimum width of 600 pixels, with the ideal size being 736 pixels wide. Images that are taller will get Repinned more often.
2.Enable rich pins:
When you enable rich pins on your e-commerce website, some extra information like the real-time price and description of the product will appear on the pin. This can increase traffic and sales. So ensure you enable rich pins on your website.
You can also try using buyable pins. This will display the price of the product on Pinterest. People will also be able to directly buy the product on Pinterest like in this pin.
3. Create a Pinterest-Friendly Ambience on Your Website
Simplify the process of pinning images and articles from your business site. You can do so by adding a button to your website so that the process becomes faster. Because the higher the number of pins you get, the greater will be the exposure to your business.
It would be even better if you have another person pinning your product or web page as it raises your credibility factor even more than if it were you endorsing them by yourself.
4. Concentrate your efforts on promoting your brand lifestyle
Pinterest deals with more than just the sale of products; you can use the platform to influence your customer base and make them see how your brand integrates with their world.
Instead of creating boards consisting of your own products, it is a good idea to establish boards around brand values and lifestyle themes. A themed board should not be limited to your own goods; try to include other pins as well.
You need to understand that your buyers are coming to Pinterest for information and inspiration, rather than just buying stuff. Achieve the first objective, and the second one will follow on its own. And nothing works better in this regard than staying true to your brand.
If your company manufactures a unique sort of product, integrate your original pins with related pins. Basically, you will be weaving a story for your customers, with the moral being that your products are unique and something they need in their lives.
5. Use popular trends to your advantage
Being unique is good, but sometimes you just need to go with the flow. In the case of Pinterest, this means following the popular trends.
For example, seasonal content carries as much weight online as it does in traditional shops. Any pin that corresponds to major seasons, holidays, and events is bound to draw a crowd. All you need to do is understand your audience, and stay true to their interests.
6. Host contests to increase engagement
Raising engagement is always easier when you host a contest on Pinterest. However, you need to study the advertising guidelines for the platform carefully and never engage in spammy actions or any sort of content that is frowned upon.
7. Never underestimate the power of influencers:
Work with bloggers and influencers on Pinterest to improve the popularity of your products on the platform. When a Guest Pinner creates a board on your account, it draws a huge crowd. However, make sure you work with Pinterest users who cater to the same client as your business.
8. Draw the attention of the community
Bigger is better – at least when it comes the crowd size you involve to help raise engagement levels.
Make sure anybody can participate in the process. Ask customers to share pictures of themselves with your items. This is a great way to find accessible images of your photos worn by actual people.
9. Learn when to draw the line
Never pin too much on the same day. It’s understandable that you want your boards to be completely developed, but bombarding your customers with a barrage of pins is not the solution. After all, who wants to scroll through large numbers of your pins showcasing what is basically the same product in a different color.
Follow the points given above to create a professional level Pinterest strategy that excels at generating traffic, driving engagement, and above all, boosting your online sales.
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