A Guide To Better Google Search Techniques

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.
The Internet is so full of information that it’s nearly impossible to check its limits. That’s why, search engines were developed to maintain a search-able database of the web’s content. People employ the use of search engines to look up for information on the web.
Google Search, commonly referred to as Google Web Search or simply Google, is a web search engine developed by Google. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day. You type in the query, and the search engine provides you with the search results. In most cases you’re satisfied but sometimes, you’re not. This is where learning the proper techniques to type in your search query comes in handy

Why The Need To Learn Proper Search Techniques?
Everyone including students, researchers, writers, etc. requires information, and they use search engines for that very reason. People spend most of their time continuously looking for the right information because they’re not aware of the proper search techniques. Learning and using good search techniques will help you in the following ways:
  • Better search results
  • Saves your time

How To Use Google.com

Google is a smart and intelligent search engine with many exciting features. But not all the features are rolled out instantly for all versions. Google.com is always first to get feature updates, and then updates are provided in versions specific to different countries such as google.co.uk, google.co.in, or google.sh.
Google’s version for your country might not support all the search techniques described below. That’s why, it’s suggested to use google.com to avail maximum benefits of the search features and techniques.
 Note: Typing google.com automatically redirects you to its version for your country, but you can override this behavior by going to www.google.com/ncr.

Basic Search Techniques

1. Keep It Simple

Keep your search simple and web-friendly. Start by entering one or two words, and gradually adding relevant or important words, if you’re unsatisfied with the results. Less is more for a search engine; meaning the less words you query for, the more results the search engine provides as output.
For example:
Query: [who is the prime minister of India]
Better query: [prime minister of India]

2. Order Of Keywords

Select the right keywords to make your search. Search results completely depend on the given keywords, and if keywords are chosen wisely, then results are more efficient.
Put yourself in the shoes of the author, and think of what words he/she would use to write/describe what you’re trying to find. If you’re looking for a phrase or quote, then keep the order of the words as accurate as possible to get the optimum search results.

3. Skip Unnecessary Parts

Google is smart enough to handle most of your typos, and other things that could just be ignored. That’s why you should skip those things in your query to save time.
You should not worry about the following when writing a search query:
  • Spelling
  • Cases (uppercase or lowercase)
  • Punctuation (dot, question mark, exclamation mark, and more)
  • Special characters (plus, minus, brackets, and more)

4. Social Search

Google is really good at handling searches related to people and social networks. You can search for people and their social profiles using:
+[profile-name]
By adding a ‘+’ before a profile-name, you can search for Google+ profiles and pages.
#[word]
Using the ‘#’ before a word enables you to search for hashtags in Google+, Twitter, and more social networks.
For example: [#privacy]
@[person-name]
You can search for social accounts associated with a person’s name by putting the ‘@’ sign before his/her name.
For example: [@rocky jagtiani]

5. Get Sunrise And Sunset Times

You can use Google to get sunrise and sunset times for many cities of the world. Type your search query in the format of [sunrise place-name] or [sunrise zip-code] to get the sunrise time for the specified location. For sunset times, just substitute the words as per the following style of [sunset place-name] or [sunset zip-code].
For example:
  • [sunrise chembur] 
  • [sunset pune]

Advanced Search techniques

You can use the Google Advanced Search form for a more convenient search

6. Synonym Search:

You can use the synonym search feature to tell Google to even search for synonyms of a specified word in the search query. This is helpful for when you want to search for a word and all its similar words without having to spend time looking for them individually.
Using the tilde symbol (~) before a word tells Google to search for the words and its synonyms too. Type your search query in the format of [~synonymWord otherWords] to search for the word and its synonyms in a single search.

7. Search For Numbers In A Range

You can tell Google to search within a range of numbers, such as dates, prices, and measurements. Using two periods (dots) between two numbers makes Google search within that number range and skip other results.
Using two periods after a number indicates a lower minimum (number..) while putting it before the number indicates a higher maximum (..number). Type your search query in the format of [firstNumber..secondNumber otherWords] to search between a specified lower and upper bounds.

8. Search Using File Types

You can tell Google to search for a specified type of file for your query. Using filetype operators before a type of file tells Google to search only for specified file types and skip other files. Type your search query in the format of [filetype:type otherWords] to search for a specific file type.
For example: [filetype:pdf free java tutorial]

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Buying a console for a single game

I bought a Nintendo Switch mostly because I wanted to play Zelda: Breath of the Wild. I don’t regret that decision: I already had 165 hours of fun with Zelda, and there is still some DLC content I haven’t done; I can even imagine playing it again with a different approach. And I have already a small library of games for the Switch that I might enjoy as well. However, as a general approach, buying a console because you want to play one specific game on it has its limitations. And this week I’m pondering these limitations due to the release of Monster Hunter: World.

Monster Hunter: World looks like a game I would like to play. In many aspects it is quite similar to Zelda, being an action-adventure open world game. However this week it comes out only on the Playstation 4 and the XBox One, neither of which I own. A release on the PC is only foreseen in “late 2018”, with not even a date fixed.
The most likely scenario is that I will just wait. And if I wait until late 2018, I might also wait until 2019+ for some Steam sale. There are a bunch of reasons why I don’t really consider buying a PS4 or XBox One to play Monster Hunter: World or any game: First of all I simply don’t have the room for several consoles in my den / man cave; I have an enclosed TV cabinet, which already holds the TV, the Switch, a BlueRay player, the cable box, and a Chromecast. All of which pretty much fills the enclosed space *and* the available HDMI connections on the TV. Second I already think that console games are rather expensive on their own, so adding the price tag of a console to one or few games makes them feel excessively expensive, even if I could afford that excess. And third both the PS4 and the XBox One are closer to the end of their cycle than to the beginning. Next year or so the PS5 and “XBox Two” or whatever it will be called will come out. If I haven’t felt the need to buy one of the current consoles in the last 5 years, now might be a bit too late. Especially when I know that Monster Hunter: World will be eventually released on the PC (and will look better there). Anyway, I already got far too many games and far too little time to play them all.

So, yeah, buying *one* console for a single game I am okay with. But I balk at repeating that for a second or third console, because that feels like a slippery slope into a bottomless money hole for me.

Gardmore Abbey 5E rerun – End

I think I forgot to report one or two sessions of my Gardmore Abbey 5th edition rerun. The campaign suffered from something very typical of campaigns in my local role-playing club: Player attrition. You start with 5 players, all very enthusiastic, and then over the months real life intervenes, or enthusiasm fades, and in the end it is hard to get a quorum together.

Today we finished the campaign. The players were level 7, but they had never fought the orcs who were the main force holding the abbey. So for the grand finale I strung together two encounters: The defense of the watchtower against attacking orcs (who had brought a hill giant and dire wolf cavalry), followed by the group attacking the keep with the orc chieftain. As there were only 3 players left, these were tough fight, especially with some lucky dice rolls on my side, like the hill giant scoring a critical hit.

But in the end the group prevailed and, having done all the quests in the abbey, returned to Lord Padraig. Having previously found out how the abbey fell through the use of the Deck of Many Things, they were able to persuade the lord to give them the last remaining cards. That assembled the deck, and allowed them to draw from it.

Ander the ranger drew just one card, but it was the Talons, which destroyed all his magical items. Ouch! Raymond the librarian barbarian drew two cards, but ended up drawing cards that gave him more draws. In the end he lost 10,000 xp, got permanently cursed, and gained a rare magical weapon. Kaze the monk drew 3 cards: The first lost him 5 points of intelligence (and he had only 10). The second gave him 50,000 xp and a rare wondrous item. And the third allowed him to erase the effect of the first card. Which meant that he was the only one who got really lucky, gaining 3 levels and some nice magic boots.

The Deck of Many Things is by itself frequently a campaign-ending item, and thus not recommended unless you don’t plan to continue anyway. But with the dwindling player-base this was the good opportunity to end the campaign on a high note.

Life is Pay2Win

I was listening to some well-known YouTubers complaining about lootboxes in new games like Star Wars Battlefront II or Shadow of War and pointing out in painstaking detail how getting this or that bonus unbalances the game in favor of people who buy lootboxes. However they appeared to be totally okay with other people getting the exactly same bonuses by grinding the game for many, many hours. And that annoyed me. Wouldn’t we be much better off if our multiplayer PvP games would be perfectly balanced and the outcome only determined by skill? If you can get bonuses that make you much stronger than another player, why would it matter whether you got them by playing the game for endless hours or by using your credit card? It appeared to me as if some hardcore gamers are quite okay with a game being unfair, as long as that unfairness favors them and their kind.

The only advantage playing a game for longer should be the skill you acquire by practice. Any other bonus you get from grinding is in fact a historical and economical anomaly. The practice will certainly disappear over the coming decade, because it simply isn’t in the interest of game companies to keep doing so. Companies don’t *want* players that use a lot of their bandwidth but give them no money. The only free players they want is those that they are still trying to persuade to cough up some cash.

Fact is that life itself is Pay2Win. In a consumer society, the more money you have, the more luxury you can afford. The whole “American Dream” idea is built around the concept that money is the yardstick for success in life, and that by working hard on pursuits that actually earn you money or improve your chances to earn money later, you are leading a better life. Even the people who would like wealth to be redistributed don’t complain about the fact that more money buys you a better car or the best seats in the theater. So why exactly should video games be exempt from that?

Games went from being fair and balanced to being unfair based on time spent. Now they are moving from there to being unfair based on money spent. People complaining about that on YouTube or various internet forums isn’t going to change that, because millions of people will buy those new games with their new unfairness. Because for millions of people the new unfairness is actually an improvement over the old unfairness. Gaming has become a mass market for the general population, and in the general population there are more people who can afford to spend $100 than there are people who can afford to spend 100 hours. Calling for that to be rolled back to the previous state of unfairness doesn’t even have the benefit of being moral, the moral situation would be games that don’t give you any advantages from neither time nor money.

Update: Android 8.0 Oreo beta rolling out to Nokia 6

  • HMD Global has extended its Android Oreo beta program to the Nokia 5 and Nokia 6
  • Juho Sarvikas announced the news on Twitter
  • The rollout comes a month after the Nokia 8 enjoyed a public Android 8.0 Oreo release

Update, December 19: As promised, HMD kicked off the beta Oreo rollout for the Nokia 6. “Just one week after the Nokia 5 Android Oreo beta labs programme, we are delighted to offer the same opportunity to Nokia 6 owners. With the Android Oreo beta on the Nokia 6, you can take a first look at amazing new features that improve usability and multi-tasking, while boosting battery life,” HMD Global said in a statement picked up by Gadgets 360.

To test Oreo on your Nokia 6, head to the official beta sign up page.

Original post, December 12: HMD Global kicked off its revitalization of the Nokia brand with some hefty guarantees, including a commitment to bringing major OS upgrades to its phones as quickly as possible. Now, after the official release of Android 8.0 Oreo for its flagship, the Nokia 8, the Finnish company is making good on that promise with the expansion of its Oreo beta program.

Juho Sarvikas, Chief Product Officer at HMD Global, announced today (via Twitter) that the firm is bringing an Oreo beta build to the mid-range Nokia 5 with immediate effect. Sarvikas also noted that the Nokia 6 beta will follow “very soon”.

To get started with the beta labs, you’ll need to sign up here and validate your device by typing in your phone’s IMEI number. After submitting the request, you should then receive the OTA update within 12 hours. HMD Global is also looking for feedback via the aptly-named Feedback app so it can fine-tune the final release.

Even if you’re not looking to take part, the beta is good news for all Nokia 5 owners as it indicates a final Oreo release should be just around the corner. The Nokia 8 beta lasted just under a month before the official rollout so it’s likely the same timeframe will apply to its smaller, less powerful sibling.

Outside of Google’s Pixel or Nexus phones, HMD Global’s crop of Nokia-branded devices are the closest consumers can get to a pure Android Oreo experience thanks to the lack of a bespoke skin or pre-installed apps. You can read our thoughts on the good and bad of Nokia’s first year back in the limelight here.

Must read: top 10 Android stories

This week we reviewed the Razer Phone and BlackBerry Motion, talked to Google about the Google Home Mini, crowned a winner in our Best of Android competition. Here’s the news of the week!


What’s the best Android smartphone on the market? Head to our Best of Android 2017 articles below to find out:

  • Best of Android 2017 – Display
  • Best of Android 2017 – Audio
  • Best of Android 2017 – Which camera looks the best? (camera shootout)
  • Best of Android 2017 – Performance
  • Best of Android 2017 – Which camera is technically the best? (technical comparison)
  • Best of Android 2017 – Battery
  • Best of Android 2017 – User experience
  • The Phone of The Year 2017 is…

Who wants to win a ZTE Axon M?

The ZTE Axon M takes gaming and productivity to the next level. Here’s how you can win one!

10 Android stories we handpicked for you

Razer Phone review Is Razer’s first smartphone a smart buy for everyone, or only for mobile gamers? Find out in our full Razer Phone review!


Google’s plan to take over the home starts with Google Home Mini We talk to Selena Salazar, product manager for Google Home Mini, about Google’s vision for the smart home, Assistant-powered refrigerators, and more.


BlackBerry Motion review: a KEYone without the keyboard Does a BlackBerry without a physical keyboard still feel like a BlackBerry or does it just turn into your average Android phone?


This is the OnePlus 5T Star Wars Edition With the release of much-anticipated Star Wars: The Last Jedi, OnePlus has announced the launch of a Star Wars-branded limited edition of the OnePlus 5T.


Why an (unofficial) anti-Amazon alliance is a very good thing Amazon has become the middle-man of everything, and are the leader of tech’s Big Four companies, over Apple, Google, and Facebook. But the fightback is on.


Which smartphones retain their resale value the best? If you’re looking to swap your flagship smartphone for a new one this year, here’s a list of the handsets with the best resale value.


Google Pixel 2 or Pixel 2 XL: which should you buy? Google released two different sizes of Pixel phones this year. Which should you buy— the Google Pixel 2 or Pixel 2 XL?


The notch is coming to a smartphone near you Get ready to see a lot of iPhone-style notches on future Android smartphones, as the design is going to be used on upcoming bezel-free displays.


How to use AR Stickers on the Google Pixel or Pixel 2 Do you have a Google Pixel or Pixel 2? If so, you can now use AR Stickers! Here’s everything you need to know.


Can the Snapdragon 845 give VR a shot in the arm? The new Qualcomm Snapdragon 845 boasts a number of improvements for virtual reality applications, but is that enough to reinvigorate the market?


Don’t miss these videos

Watch more Android videos on our YouTube channel.

More hot news

  • Google announces Tango will shut down on March 1
  • Amazon announces plans to sell Chromecast and Apple TV again
  • Google Assistant finally headed to Android tablets and more smartphones
  • Synaptics’ in-display fingerprint sensors coming to Vivo phones, not Samsung
  • Zooper Widget has mysteriously disappeared from the Play Store
  • Essential Phone will gain double tap to wake, EIS, and more features in future updates
  • Disney’s purchase of Fox should make Netflix very nervous
  • Grammarly Keyboard for Android hits the Play Store
  • Google launches AR stickers on Pixel phones starring The Last Jedi and Stranger Things characters
  • T-Mobile will launch its own ‘disruptive’ pay TV service in 2018
  • Google Lens looks to get more useful with improvements and AR experiences
  • Android version distribution: Oreo up again, but has Nougat beaten Lollipop yet?
  • Google releases two new experimental photography apps for Android
  • Apple confirms it has officially acquired Shazam

From our network

  • Marshall Stanmore Multi-room speaker review [SoundGuys.com]
  • 2017 Holiday drone buying guide [DroneRush.com]
  • Star Wars: Jedi Challenges VR/AR app to add The Last Jedi content (porgs!) in 2018 [VRSource.com]
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Reflection API : in Java

Reflection API : in Java


What is an API?

Application program interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how software components should interact. Additionally, APIs are used when programming graphical user interface (GUI) components. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together,and build his own application.

An example, You are buying an item in online through your credit card. You will provide credit card details and press continue button. It will tell you whether your information is correct or not. To provide these results, there are lot of things in the background.
The application will send your credit card details to a remote application which will validate your information and send the result back your application. API is used in this scenario.
Java application programming interface (API) is a list of all classes that are part of the Java development kit (JDK). It includes all Java packages, classes, and interfaces, along with their methods, fields, and constructors. These pre-written classes provide a tremendous amount of functionality to a programmer.

Reflection API:

As we now know what is API in java,So in simple terms we can say Reflection API is a collection of classes which are meant for Reflection operations in java.

What is Reflection?


In Java, the process of analyzing and modifying all the capabilities of a class at runtime is called Reflection.Reflection is a language’s ability to inspect and dynamically call classes, methods, attributes, etc. at runtime.

Reflection is important since it lets you write programs that do not have to know everything at compile time, making them more dynamic, since they can be tied together at runtime.

For example, using reflection at the runtime you can determine what method, field, constructor or modifiers a class supports.

Where it is used?

The Reflection API is mainly used in:
  • IDE (Integrated Development Environment) e.g. Eclipse, MyEclipse, NetBeans etc.
  • Debugger
  • Test Tools etc.
For example, say you have an object of an unknown type in Java, and you would like to call a ‘doSomething’ method on it if one exists. Java’s static typing system isn’t really designed to support this unless the object conforms to a known interface, but using reflection, your code can look at the object and find out if it has a method called ‘doSomething’ and then call it if you want to.
Using Java Reflection Classes you can obtain  information about:
  • Class Name
  • Class Modifies (public, private, synchronized etc.)
  • Package Info
  • Superclass
  • Implemented Interfaces
  • Constructors
  • Methods
  • Fields
  • Annotations
and much more information about java classes.

Java.lang.reflect:

java.lang.reflect package encapsulates several important interfaces and classes. These classes and interface define methods which are used for reflection.

java.lang.Class class:

The java.lang.Class class performs mainly two tasks:
  • provides methods to get the metadata of a class at run time.
  • provides methods to examine and change the run time behavior of a class.

Commonly used methods of Class class:

Method Description
1) public String getName() returns the class name
2)public static Class forName(String className)throws ClassNotFoundException  loads the class and returns the reference of Class class.
3)public Object newInstance()throws InstantiationException,IllegalAccessException creates new instance.
4) public boolean isInterface() checks if it is interface.
5) public boolean isArray() checks if it is array.
6) public boolean isPrimitive() checks if it is primitive.
7) public Class getSuperclass() returns the superclass class reference.
The following example shows the usage of java.lang.Class.getName() method.


import java.lang.*;

public class SCPTL {

public static void main(String[] args) {

// returns the Class object associated with this class
SCPTL cl = new SCPTL();
Class c1Class = cl.getClass();

// returns the name of the class
String name = c1Class.getName();
System.out.println("Class Name = " + name);
}
}
getClass() method returns the instance of Class class and  getName() method returns the name of the entity (class, interface, array class, primitive type, or void) represented by this Class object, as a String(in this case name of class).
Above code will produce following output:

Uses of Reflection

Reflection is commonly used by programs which require the ability to examine or modify the runtime behavior of applications running in the Java virtual machine. This is a relatively advanced feature and should be used only by developers who have a strong grasp of the fundamentals of the language. With that caveat in mind, reflection is a powerful technique and can enable applications to perform operations which would otherwise be impossible.
Extensibility Features
An application may make use of external, user-defined classes by creating instances of extensibility objects using their fully-qualified names.

Class Browsers and Visual Development Environments
A class browser needs to be able to enumerate the members of classes. Visual development environments can benefit from making use of type information available in reflection to aid the developer in writing correct code.

Debuggers and Test Tools
Debuggers need to be able to examine private members on classes. Test harnesses can make use of reflection to systematically call a discoverable set APIs defined on a class, to insure a high level of code coverage in a test suite.

Drawbacks of Reflection

Reflection is powerful, but should not be used indiscriminately. If it is possible to perform an operation without using reflection, then it is preferable to avoid using it. The following concerns should be kept in mind when accessing code via reflection.
Performance Overhead
Because reflection involves types that are dynamically resolved, certain Java virtual machine optimizations can not be performed. Consequently, reflective operations have slower performance than their non-reflective counterparts, and should be avoided in sections of code which are called frequently in performance-sensitive applications.
Security Restrictions
Reflection requires a runtime permission which may not be present when running under a security manager. This is in an important consideration for code which has to run in a restricted security context, such as in an Applet.

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Netgear Orbi RBK50

Fiddling around with technology that doesn’t work makes me very nervous. On the plus side I am then mighty pleased when I finally get everything working. And so I am happy to report that after fiddling I managed to dramatically improve the WiFi reception in my home by installing a Netgear Orbi RBK50.

For the last few years I have been using a Linksys EA7500 WiFi router. That worked, but in spite of the promises on the box about covering a “medium household”, WiFi reception in my den was always feeble. The den is only two rooms away from the office with the router, but the room between is the bathroom, and so there is one tiled wall without an opening in the way. That appears to block the signal quite drastically, so it takes the long way around. It was okay for web surfing, but not ideal for things like Netflix streaming. And then I bought the Switch. The Switch has one major drawback regarding Wifi, in that it has the world worst WiFi antenna. When your tablet shows 2 bars instead of 3, the Switch already can’t find any signal at all any more. So I had to move the Switch next to the base station every time I wanted to download something. Time for an upgrade.

I surfed the internet for recommendations (which also told me that Linksys routers aren’t considered to be very good) and found that a lot of people liked the Netgear Orbi. Just to make sure I took the RBK50 system, which has both a base station and one satellite for range extension. I had tried a Linksys extender, which had worked to some degree, but failed to use the same SSID as the base station as promised on the box. With Netgear Orbi there was no problem. I could put the satellite in the den, and it would still get a good signal from the base station and then enhance it. So now I have 75 Mbit/s WiFi connection everywhere in my home! Even the Switch shows three bars of WiFi connection.

The fiddling was necessary to get my printers working, which didn’t like the Orbi switching to a completely new IP gateway address. So I had to change the Orbi to access point mode, which then mysteriously messed up everything and I had to factory reset my main router as well as the Orbi system to get everything working again. It is still a mystery to me why everything goes fast on a computer, except for network connections: Every time you reset a router or network card, it takes several minutes to establish a network.

Anyway, everything is working now, and at 15 times the speed necessary for Netflix HD streaming (or 3 times the speed for Netflix Ultra HD streaming, which I don’t have the Netflix streaming plan for). Which means that both me and my wife can stream video without a download on the computer slowing down by much. Nice!

How E-commerce Sites can Increase Sales with Pinterest?

Pinterest is basically a platform for users to visually share and discover exciting new interests by posting, or “pinning”, as it’s popularly called, videos or images to their own boards or that of others.

If you’re looking to drive more traffic and sales to your e-commerce site, Pinterest is one of the social networks you must add to your marketing arsenal.

People like to pin products on Pinterest and plan purchases. If used properly, your e-commerce site should be able to generate a high revenue with Pinterest.

Let’s see some of the best ways to harness the full potential of this social media platform:

1. Pick Your Pins Carefully

Quality over quantity – that’s one rule every business owner is aware of. And if you’re planning to boost your e-commerce sales using Pinterest, this rule applies even more to you.
Of course, volume is important but only to keep things consistent. Pin all your new items, engage users regularly, and keep things fresh. But, as Pinterest is an entirely visual medium, you need to be aware of which images attract the attention of the users the most.
There are two kinds of people you will come across on Pinterest, those who are ready to purchase from you right away and those who need some time.
You need to pin content that both these sets of audience will want to interact with.
As per the Yotpo guide to sell on Pinterest, brand images without faces receive 23% more sales than those with faces. So, your knowledge of product photography is definitely going to pay off here.
Other things that add to the effectiveness of yours pins include:
  • Color plays a key role, with a rich color scheme paying off more dividends than a single color pin. People also seem to prefer red images to blue ones.
  • Always consult analytics, like Pinterest business tools. This will help you figure out what works best for your target audience.
  • Your product pictures should have a minimum width of 600 pixels, with the ideal size being 736 pixels wide. Images that are taller will get Repinned more often.

2.Enable rich pins:

When you enable rich pins on your e-commerce website, some extra information like the real-time price and description of the product will appear on the pin. This can increase traffic and sales. So ensure you enable rich pins on your website.
You can also try using buyable pins. This will display the price of the product on Pinterest. People will also be able to directly buy the product on Pinterest like in this pin.

3. Create a Pinterest-Friendly Ambience on Your Website

Simplify the process of pinning images and articles from your business site. You can do so by adding a button to your website so that the process becomes faster. Because the higher the number of pins you get, the greater will be the exposure to your business.
It would be even better if you have another person pinning your product or web page as it raises your credibility factor even more than if it were you endorsing them by yourself.

4. Concentrate your efforts on promoting your brand lifestyle

Pinterest deals with more than just the sale of products; you can use the platform to influence your customer base and make them see how your brand integrates with their world.
Instead of creating boards consisting of your own products, it is a good idea to establish boards around brand values and lifestyle themes. A themed board should not be limited to your own goods; try to include other pins as well.
You need to understand that your buyers are coming to Pinterest for information and inspiration, rather than just buying stuff. Achieve the first objective, and the second one will follow on its own. And nothing works better in this regard than staying true to your brand.
If your company manufactures a unique sort of product, integrate your original pins with related pins. Basically, you will be weaving a story for your customers, with the moral being that your products are unique and something they need in their lives.

5. Use popular trends to your advantage

Being unique is good, but sometimes you just need to go with the flow. In the case of Pinterest, this means following the popular trends.
For example, seasonal content carries as much weight online as it does in traditional shops. Any pin that corresponds to major seasons, holidays, and events is bound to draw a crowd. All you need to do is understand your audience, and stay true to their interests.

6. Host contests to increase engagement

Raising engagement is always easier when you host a contest on Pinterest. However, you need to study the advertising guidelines for the platform carefully and never engage in spammy actions or any sort of content that is frowned upon.

7. Never underestimate the power of influencers:

Work with bloggers and influencers on Pinterest to improve the popularity of your products on the platform. When a Guest Pinner creates a board on your account, it draws a huge crowd. However, make sure you work with Pinterest users who cater to the same client as your business.

8. Draw the attention of the community

Bigger is better – at least when it comes the crowd size you involve to help raise engagement levels.
Make sure anybody can participate in the process. Ask customers to share pictures of themselves with your items. This is a great way to find accessible images of your photos worn by actual people.

9. Learn when to draw the line

Never pin too much on the same day. It’s understandable that you want your boards to be completely developed, but bombarding your customers with a barrage of pins is not the solution. After all, who wants to scroll through large numbers of your pins showcasing what is basically the same product in a different color.
Follow the points given above to create a professional level Pinterest strategy that excels at generating traffic, driving engagement, and above all, boosting your online sales.

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Doublethink

And if all others accepted the lie which the Party imposed – if all records told the same tale – then the lie passed into history and became truth. “Who controls the past,” ran the Party slogan, “controls the future: who controls the present controls the past.” And yet the past, though of its nature alterable, never had been altered. Whatever was true now was true from everlasting to everlasting. It was quite simple. All that was needed was an unending series of victories over your own memory. “Reality control,” they called it: in Newspeak, “doublethink.”

I have a memory problem. My memory is too good. When a few years ago I became interested in the history of the American Civil War and read a lot of books, saw a lot of documentary films and the like, the culture wars hadn’t reached that area of history yet. And so my memory tells me that in those unpolitical history books Robert E. Lee was depicted as a decent person. Yeah, sure, he was fighting for the losing side, and the losing side was obviously pro-slavery and thus on the wrong side of history. But history, before it got redacted by “the Party”, said that Lee wasn’t a political firebrand. He only entered the war reluctantly, out of a sense of duty to his state. He was a slaveholder in a state where everybody who had any social status was a slaveholder. At the time history still judged him on his actions as a general in the war. And on that count he wasn’t doing all that badly, being both competent and humane. If you took history documents from a decade ago and judged by them who the more decent human being was, Robert E. Lee would probably win over William T. Sherman, who was fighting on the winning side, but with far more brutal methods.

Of course that was a decade ago, and I really need to reformat my memory. Today the party line is that the statue of William T. Sherman in New York Central Park is honoring a hero, while the statues of Robert E. Lee are being torn down everywhere for being too offensive. An Asian American ESPN sports commentator, who unfortunately has the name Robert Lee, was pulled from a game because his name was considered too toxic to be on TV.

Now statues of the losers being torn down is quite a usual occurrence after a war, don’t we all remember the pictures of people tearing down statues of Saddam Hussein? What is somewhat weird is doing it 150 years after the war ended. Hey guys, we just discovered that Robert E. Lee was fighting for the slave-holding South, so we need to remove his statues now! Sorry we didn’t notice that earlier! What on earth has Robert E. Lee done in the past years to deserve such a fate now that he didn’t deserve a decade ago?

Although blaming “both sides” apparently isn’t politically correct any more either (or maybe it is if the other side is the “right” one?), I would say that the extreme right rallying around confederate symbols is of course a major trigger to those symbols suddenly becoming politically incorrect. That makes Robert E. Lee a victim, being caught in the middle of a culture war. It might have some rather hilarious results if the extreme right would chose symbols that more difficult to tear down, like the American flag. To some extent the Constitution of the United States of America is already a symbol of the extreme right, if you find somebody with a copy of it in his pocket he probably is a Trump voter. Or an immigrant in the process of learning it by heart as part of the naturalization process. Or a supreme court judge. So fortunately we don’t have to burn it yet in order to be politically correct.

Nevertheless, as a student of history I find the efforts to change or re-interpret history 150 years later somewhat worrying. Imagine we would tear down the Arc de Triomphe in Paris, because Napoleon lost his wars 200 years ago, and for some reason we now find his symbols offensive. When the Taliban destroyed the Buddhas of Bamiyan, we lamented the loss of history. Isn’t the preservation of history a bigger value for humanity than the need to remove anything that could be deemed offensive? If the culture wars rage back and forth, with both sides being in power at some point, aren’t we in danger of losing all our history, because it doesn’t fit with some party line? If history is offensive, which it certainly sometimes is, aren’t we still losing more by erasing it than by preserving it as a reminder to do better next time around?